Social Media Manager

Publish consistently, keep engagement active, and grow visibility without doing it all yourself.

What Social Media Managers Can Help With

Key Responsibility Summary

Keeps a consistent content engine running, publishes across channels, engages the audience, and reports what is working.

Who This Is For

Content goes out sporadically, there is no reusable calendar
Writing captions and simple graphics eats hours
Comments and DMs sit unanswered, insights are not tracked

Content Strategy & Creation

Plan themes and calendars, balance educational, promotional, and story content. Research trends, write optimized captions with keywords and hashtags, and create platform-specific posts, reels, and stories.

Publishing & Engagement

Schedule and publish content across platforms, reply to comments and DMs, coordinate with customer support, and build community through social listening and user-generated content.

Analytics & Optimization

Track performance KPIs, monitor competitors, analyze ad spend, and recommend optimizations based on insights and testing.

Content Repurposing

Adapt long-form content into short-form clips, repackage blog posts for social, and build systems that allow one idea to show up in multiple formats.

Collaboration & Partnerships

Coordinate with influencers, freelancers, and internal teams. Maintain branding across platforms and train others in the system.

Trend Monitoring & Platform Research

Stay up to date on algorithm shifts, emerging content formats, and trending hashtags. Test and evaluate new platform features.

Featured Support Snapshot

Sample Weekly Rhythm

Plan: Confirm next week’s posts, assets, and captions

Publish: Schedule content, check formatting, push live

Engage: Reply to comments and DMs, flag leads or issues

Report: Deliver short metrics note with insights and next steps

Sample KPIs

Posts published on schedule — 95%

Average response time to comments and DMs — under one business day

Save and share rates trending up month over month

Leads or inquiries flagged weekly

Common Tools

Canva, CapCut, Adobe Express, Meta Business Suite, Hootsuite, Google Drive, Notion, and native platform analytics.

30 / 60 / 90 Day Plan

30 Days — Establish Rhythm & Consistency

Editorial calendar and voice guide are in place. Posting is consistent and captions are aligned with brand tone and message.

60 Days — Build Systems & Expand Reach

Content repurposing is active across platforms. Engagement rhythm is steady. Community-building touchpoints are implemented.

90 Days — Optimize Strategy with Insights

Content decisions are driven by data. Monthly performance reports guide timing, topics, and content mix. Platform experiments are underway.

Social Media Manager Overview

A Social Media Manager Virtual Assistant ensures your brand shows up online consistently, engaging your audience and reporting back what matters. They bring structure to content, creativity to campaigns, and follow-through to the metrics.

Content Strategy, Copywriting & Scheduling

Community Engagement & Support

Reporting, Trend Research & Optimization

With systems running and visibility growing, you get time back while building a stronger digital presence that supports real business results.

Need help defining the right hire?

Strategies are custom-built for your business—role clarity, interviews, onboarding, and leadership rhythms. Direct-hire, no middleman. Typical VA rates range $4–$7/hr (varies by skill and experience).

Download my Virtual Assistant Role Guide and pinpoint where you need support to free your time and turn help into real leverage.