What Is Metricool?
This Metricool review explores the social media management tool we use at TURTZED to plan content, track performance, manage engagement, and review analytics—all from one place. Before using Metricool, we were juggling multiple platforms just to stay on top of scheduling, analytics, and reporting. While that method worked, it wasn’t efficient. Metricool simplified that process by bringing everything into one dashboard, making it easier to see what’s working and where adjustments need to be made.
What we appreciate most is that it doesn’t try to do too much. It focuses on the things that actually matter: clarity, consistency, and insight.
Why Choose Metricool?
We originally started looking for a tool that could handle scheduling, analytics, and reporting without adding more complexity to our workflow. The goal was simple: reduce mental load while still having enough data to make informed decisions.
Metricool stood out because it feels practical.
It’s easy to use day to day, but still powerful enough to support long-term strategy. The dashboard is intuitive, the data is easy to understand, and the workflows make it easier to stay consistent without overthinking every post.
It’s a tool that supports how people actually work — not how software thinks they should work.
What works well:
- It replaces multiple social tools with one centralized system
- It saves time by combining planning, analytics, engagement, and reporting
- It makes performance trends easier to spot over time
- It supports consistent posting through visual planning
- It allows delegation without losing visibility, control or approval ability
- It scales well from solo use to small teams and agencies
Best Practices for Using Metricool Effectively
We’ve found Metricool works best when you treat it as a planning and insight tool — not something you check obsessively.
Here’s how we recommend using it:
- Batch schedule content weekly or biweekly to reduce daily workload
- Review analytics on a set schedule (weekly or monthly) instead of constantly checking numbers
- Focus on one primary metric per platform so insights stay actionable
- Use reports to guide content strategy, not just as summaries
- Review organic and paid performance together to understand overall impact
Following these practices keeps Metricool from becoming “just another dashboard” and turns it into a clarity tool.
Our Favorite Features
Unified content planner
The content planner is one of the main reasons we use Metricool. It gives a clear, visual overview of everything that’s scheduled, across platforms, in one place.
What really stands out is the ability to see the best times to post for each platform directly inside the calendar. This makes planning far more strategic. Instead of guessing or relying on generic “best time” advice, we can schedule content based on actual performance data.
This feature alone saves time and removes a lot of second-guessing. You can quickly spot gaps in your content, balance posting frequency, and ensure posts go out when they’re most likely to perform well.
For teams, it also eliminates confusion around what’s going live and when, which helps keep everything organized and on track.
Social media analytics
Metricool’s analytics are especially useful after content has gone live.
Rather than overwhelming you with numbers, the platform highlights the metrics that actually matter — reach, engagement, impressions, follower growth, and post performance — in a way that’s easy to interpret.
Ad performance tracking
Metricool pulls paid ad data from platforms like Meta and Google Ads into the same dashboard as organic content.
This is especially helpful because it lets you see how paid and organic efforts work together, rather than reviewing them in isolation. It becomes much easier to tell whether boosted content is actually supporting growth.
Social Inbox
The social inbox brings messages and comments from connected platforms into one place.
This makes staying responsive much easier — especially for brands that value community engagement. It also streamlines workflows for teams or virtual assistants managing engagement on your behalf.
Custom reporting
Metricool’s reporting tools make it easy to generate clean, professional reports without extra work.
This is especially useful for teams, agencies, or business owners who want visibility without digging through dashboards. Reporting becomes something you can do consistently instead of something you avoid.
How Metricool Optimizes Virtual Assistant Partnerships
Metricool works especially well when paired with a Virtual Assistant because it creates structure, transparency, and accountability.
Shared Benefits
- Clear separation between strategy and execution
- Fewer errors thanks to centralized workflows
- Faster onboarding for new team members
- Better communication through shared dashboards
Benefits for Your Business
Metricool makes it easy to stay informed without being hands-on. I can quickly see what’s scheduled, what’s live, and how content is performing — all in one place. It gives me confidence that everything is running smoothly while allowing me to stay focused on strategy instead of daily posting.
Benefits for Your Virtual Assistants
From our VAs’ perspective, Metricool simplifies everything. Scheduling, engagement, and reporting are all in one system, which makes their workflow faster and more organized. It’s easy to learn, reduces mistakes, and allows them to work independently while staying aligned with our strategy.
If you want more information about building this type of support into your business, we can discuss hiring a Virtual Assistant and explore the right setup for your team.
Final Thoughts
At TURTZED, we look for tools that simplify operations without sacrificing insight — and Metricool does exactly that. It’s a strong fit for creators, solopreneurs, and small teams who want clarity without complexity.
By combining planning, analytics, engagement, and reporting into one streamlined platform, Metricool removes a lot of the friction that usually comes with managing social media. Nothing feels bloated or unnecessary, which makes it easier to stay consistent and focused.
For teams that value visibility, structure, and smart delegation, Metricool supports sustainable growth without adding more tools or overhead to manage.
Get started with Metricool here:
FAQs
Is Metricool beginner friendly?
Yes. The interface is approachable and designed to be used without advanced technical knowledge.
Does Metricool support TikTok analytics?
Yes, including engagement, reach, and follower growth.
Can agencies manage multiple clients?
Yes. The platform is well suited for managing multiple brands within one dashboard.
Does Metricool replace native analytics?
For most users, yes. Native tools may still be useful for platform-specific features.
Is there a mobile app?
Yes, for monitoring performance and handling basic actions on the go.
